The Greatest Corporate Barter Trade Ever: $3 Billion!

Pepsi and vodka swap image in article, "The Biggest Barter Trade Ever: $3 billion"

Understanding Corporate Barter A corporate barter involves a business exchanging goods and services with another business. This can be underperforming services, unused inventories, or real estate that the business owns. During the last 20 years, barter exchanges have become more popular as business owners look for new ways to increase revenue and clients. The PepsiCo … Read more


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